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". . . Now in order to understand this change you'll have to understand what content farming is. The process of content farming involves creating a large quantity of low quality content or copying content from original blogs in order to increase the search ranking of a brand or product within a given set of search keyword results. This has been historically very effective since it's very hard for computers to tell what the "quality" of a given post is or to tell if a post is the original or a copy. . ."